Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  International Cellars Inc. (http://www.internationalcellars.ca)

  Vancouver, British Columbia

MARKETING MANAGER

 Self directing, discretion, energy, tuned in, cultured professional are words to describe the candidate we are looking for.

Marketing or business degree from a recognized institution is a must.

WSET education will give you an advantage over other candidates.

Work with brand managers to:

·       develop detailed promotional programs for government and private retail and hospitality trade.

·       assist with managing brand budgets.

·       work with brand managers, finance and sales team to ensure OCM (Euro funding) compliance.

·       develop and maintain price action strategy for BC, AB and MB.

·       maintain and distribute brand pyramids for four western provinces.

 

Work with marketing coordinator to:

·       execute retail brand plans that increase brand performance and positioning.

·       develop trade specific materials.

·       conduct analysis of all programs to evaluate ROE and effectiveness.

·       create on-line and print ads

 

·       Work with sales coordinator to conduct regular category analysis and seek opportunities for core brands.

·       Work with logistics to ensure adequate inventory is on hand to support programs.

·       Primary point of contact for the maintenance of International Cellars website.

·       Schedule and manage in-store tasting.

·       Manage trade and consumer events including Vancouver Wine Festival, Winnipeg Wine Festival and other consumer events.

·       Evaluate sponsorship and partnership proposals, propose to Brand team, execute activities.

·       Coordinate orders of company branded collateral as required.

·       Plan and execute media drops; track reviews and features for all provinces.

·       create targeted "mail -outs" to outlying areas not covered by sales staff.

·       other responsibilities as assigned.

 

 

Compensation will be commensurate with education, industry and marketing experience. The range is approximately $65-80,000

How To Apply

Please send us your resume and a short cover letter tell us why you are the ideal candidate.

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