Job Status: Filled

National Sales Manager (Wine Jobs: Sales & Marketing)

Full Time

  Frind Winery Ltd. (

  Vancouver, British Columbia

About Frind Estate Winery

Established in 2017 with the purchase of the historic Bennett property in West Kelowna, Frind Estate Winery blends agriculture with technological opportunity. Markus Frind’s family has a farming history spanning 500 years, both in Germany and northern BC. After the successful sale of, Markus is focusing his efforts on pairing technology with agriculture to produce terroir-driven British Columbia wines of exceptional quality.

The Role

The National Sales Manager plays a pivotal role in shaping the winery's success, combining industry expertise with strategic thinking to drive sales growth and market share. This role requires a dynamic individual with a passion for wine and a proven ability to navigate the complexities of the wine market while maintaining a customer-centric approach. This position requires a deep understanding of the wine market, excellent relationship-building skills, and a proven track record in developing and implementing effective sales strategies.

Key Responsibilities

Strategic Sales Planning:

· Develop and execute a comprehensive sales strategy to achieve national sales targets.

· Leverage in-depth knowledge of the wine industry to identify market trends, consumer preferences, and competitive positioning.

· Collaborate with cross-functional teams to align sales initiatives with product development and marketing strategies.

Sales Team Leadership:

· Recruit, train, and manage a high-performing national sales team.

· Provide leadership, motivation, and guidance to the sales team to ensure the achievement of individual and collective goals.

· Foster a collaborative and results-oriented team culture.

Key Account Management:

· Cultivate and maintain strong relationships with key accounts, distributors, and retail partners in the wine industry.

· Understand client needs and preferences to tailor sales approaches and solutions.

· Negotiate and finalize sales agreements to maximize revenue and distribution.

· Act as a brand ambassador, representing the winery at industry events, tastings, and trade shows.

Market Analysis and Intelligence:

· Identify and pursue new business opportunities to expand the winery's presence in untapped markets.

· Develop and execute market entry strategies for new regions.

· Stay informed about industry trends, regulatory changes, and emerging market dynamics.

· Utilize market intelligence to make informed decisions and adjust sales strategies as needed.

Distribution Management:

· Work closely with distributors to optimize product placement, pricing, and promotional activities.

· Monitor distributor performance and implement strategies to enhance market penetration.

· Negotiate and manage agreements with distribution partners.

Sales Performance Analysis:

· Implement sales analytics and reporting systems to measure performance against KPIs.

· Analyze sales data to identify trends, opportunities, and areas for improvement.

· Regularly review and adjust strategies to ensure consistent sales growth.

Budget Management:

· Develop and manage the annual sales budget, ensuring efficient allocation of resources to achieve sales objectives.

· Monitor expenses and make adjustments as necessary to meet financial targets.


· Bachelor's degree in Business, Marketing, or a related field; wine industry certification is a plus.

· Proven experience in national sales management within the wine or beverage industry.

· Strong leadership, communication, and negotiation skills.

· Demonstrated ability to develop and execute successful sales strategies.

· Excellent negotiation, communication, and presentation skills.

· Demonstrated success in building and leading high-performing sales teams.

· Familiarity with industry trends, regulations, and distribution channels.

· Proficient in Microsoft Office and CRM software.

· Ability to travel as needed for client meetings, industry events, and market visits.

Job Type: Full-time

Salary: $90,000.00-$110,000.00 per year



  • Automobile allowance
  • Dental care
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Store discount
  • Vision care
  • Bonus pay


Work Location: Hybrid remote in Vancouver, BC V6B 5C6

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