Job Status: Filled

Trade Marketing Manager-Western Canada (Wine Jobs: Sales & Marketing)

Full Time

  Trajectory Beverage Partners

  Vancouver, British Columbia

Trajectory Beverage Partners, a division of Diamond Estates Wines & Spirits, is a 100% Canadian owned and operated national beverage alcohol sales and marketing agency.

Being a member of the TBP team means being a member of a team that is committed to finding the best path of progression, not only for our partners and customers, but for our employees too. We encourage our employees to achieve their full potential by offering them the path towards a rewarding and successful career.

 Our team is currently looking for a dynamic and energetic individual for the full-time role of Trade Marketing Manager – Western Canada. This person will be based in Vancouver, reports to the National Trade Marketing Director while supporting the Vice President of Sales, Western Canada. 

The Trade Marketing Manager (TMM) is responsible for planning, developing and managing the implementation of key marketing initiatives for all Western provinces within the Trajectory portfolio.   

In this Role, the Trade Marketing Manager – Western Canada will:

  • Play an integral role in regional plans by supporting the National Trade Marketing Director and Vice President Sales, Western Canada in the developing and implementing brand and channel solutions with primary focus on Retail & On-premise (including promotions, listings, events etc).
  • Execute with excellence by working closely with Western Sales team to achieve program objectives and strategies to attract target consumer by creating excitement within the right channel/customers (Liquor Boards, Western Grocery, Retail Chain and on-premise).
  • Provide programming coordination, administration and execution in BC, AB, SK and MB, within the private markets and provincial liquor boards.
  • Manage the application process for all program activity through processes outlined by each liquor board jurisdiction.
  • Play a key part in the new business opportunities, sales presentations (product calls) including pricing and portfolio management. 
  • Foster and develop relationships with key liquor board customers; generating new business through product calls, promotional opportunities (Display and shelf) and development of exclusive offerings; act as key interface with associate buyers, inventory planners and wholesale division buyers in BC
  • Coordinates with National Brand team on brand POS allocations, sales forecasts, budgets, and monthly performance through the provision of activity reports and brand summaries. 
  • Fulfillment and logistics of trade (POS) materials and procurement (when local production is required) to ensure timely and effective implementation.
  • Identify issues and opportunities through review and analysis of sales performance metrics within the Western provinces.
  • Collaborates with the Western team in the identification and evaluation of promotional opportunities to support sales and brand activations for Trajectory portfolio including sponsorships, brand ambassadors, events and festivals.
  • Serves as a source of competitive / consumer intelligence


  • University Degree in Business, Marketing or related field preferred
  • 3-5 years of industry experience is preferred
  • Ability to work both independently & as part of cross-functional teams
  • Strong communication & priority setting skills
  • Understanding of Canadian beverage Alcohol Industry: regulatory environment, marketing compliance and guidelines.
  • Project Management & Organizational skills
  • Retail and or On-Premise experience / strong familiarity with the sales channels in our industry
  • Negotiation skills
  • Must be able to travel as needed

Diamond Estates and all its divisions are equal opportunity employers; we welcome and encourage applications from people with differing abilities.

We thank all applicants for applying, however, only those individuals selected for an interview will be contacted.


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