Director Brand Home & Direct to Consumer (Wine Jobs: Sales & Marketing)


  Foreign Affair Winery (

  Vineland Station, Ontario

Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines.  An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.


Why work at Corby? Because we are a great place to work! And we’re not the only ones who think so. Corby was named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.


Note: This is a 14 month Contract role


Position Summary

The Director – Brand Home and Direct to Consumer, oversees the translation of brand positioning for Foreign Affair to all winery related direct to consumer touchpoints. They will drive high impact programs to generate demand of targeted visitors, loyalty, and sales through on-site experiences and eCommerce. They are responsible for the strategic Direct Sales plan development and implementation (short and long term); business profit growth, execution and management of the Direct Sales operations (Visitor Centre, Wine Club, CRM, e-Commerce) and Trade Hospitality. Also responsible for identifying step-change growth opportunities. The role is responsible for infusing best-in-class marketing strategy and innovation into these channels.


Key Responsibilities

  • Closely collaborate with Brand Team to bring Foreign Affair Winery positioning to life in winery and DTC experiences.

  • Working with the Digital team, build a strong consumer connection journey through online engagement. Collaborate on the development of the eCommerce strategy and lead execution and fulfillment.

  • Develop, execute and track results for the annual winery direct-to-consumer plans. Communicate timely performance data to effectively manage the direct to consumer sales and retention goals.

  • Creatively craft experiences and relentlessly audits consumer touchpoints across all channels to create consistent and engaging brand connections.

  • Brand Home responsibilities include: driving step-change growth at the visitor centre, team management, merchandising, planning and execution of all events and business profit delivery.

  • Wine Club responsibilities include: driving step-change growth, team management, brand execution and essence representation towards Wine Club members, as well as delivery of Club growth targets.

  • Trade Hospitality responsibilities include: coordinating sales, execution and ongoing management of winery hosted events for outside media, PR events, retail and licensee trade, VIP’s, employees and corporate group events.


Personnel Management:

  • Assistant Hospitality Supervisor

  • Hospitality & Sales Associates

  • Business Development Manager/Sommelier

  • Sales & Marketing Coordinator


Required Skills / Competencies

  • a mindset for continuous improvement and growth plus analytical and strategic capabilities, experience in strategy/business development and a proven track record of successful implementation. Strong customer experience focus, leadership/management skills and financial / business acumen.

  • Cultural fit will be critical: must be able to thrive in a familial, passionate, and entrepreneurial culture and lead a diverse team.


Required Skills & Abilities

  • Organizational skills

  • Great communication and presentation skills

  • Planning




  • BComm or BA in Hospitality or Tourism Management



  • Between 7 to 10 years tourism/hospitality experience, with 5+ years of retail and events management experience.


  • Wine industry experience.


Financial Responsibility

  • Greatly influences goals but does not have final authority.  Manages and deploys resources to meet the goals.



We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.  


Corby Spirit and Wine Ltd is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at [email protected]


Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.


How To Apply

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