Director of Sales and Marketing

Director of Sales & Marketing
Noble Ridge Vineyard & Winery
Okanagan Falls, BC

Noble Ridge Vineyard & Winery is seeking a strategic and results-driven Director of Sales & Marketing to lead all revenue-generating and brand-building initiatives. This senior leadership role oversees Direct-to-Consumer (tasting room, wine club, e-commerce), agency sales, and marketing functions, with full accountability for revenue growth, brand positioning, and customer engagement.

Position Overview

The Director of Sales & Marketing is responsible for developing and executing integrated sales, marketing, and hospitality strategies that drive revenue and elevate brand presence. This role ensures alignment across Sales, Marketing, Finance, and Operations, combining strategic leadership with hands-on execution across all customer touchpoints.

Key Responsibilities

Sales Strategy & Performance

• Lead all DTC and agency sales channels
• Develop annual sales plans, budgets, forecasts, and wine allocations
• Accountable for achieving revenue targets and overall sales performance

Marketing Strategy & Brand Management

• Develop an annual marketing plan aligned with sales objectives, assist in execution
• Lead brand positioning, storytelling, and content strategy across all channels
• Oversee digital marketing, including website, email campaigns, SEO/SEM, and social media
• Analyze campaign performance and ROI, optimizing initiatives based on data-driven insights
• Ensure brand consistency across all customer-facing platforms and materials

Tasting Room Operations

• Oversee tasting room budgets, monthly targets, and performance
• Monitor weekly sales and labour reporting
• Ensure compliance with licensing and operational standards
• Manage systems (Commerce7, Ollie, ATS) and TR supply budgets

Agent & Distribution Management

• Build and maintain strong agent relationships
• Set annual targets, forecasts, and sales plans
• Support agents through communication, reporting, and events

Wine Club & E-commerce

• Oversee wine club strategy, growth, and retention initiatives
• Monitor performance metrics and member engagement
• Lead e-commerce strategy, including user experience, conversion optimization, and promotions

Events, PR & Partnerships

• Develop and oversee events strategy to drive brand awareness and sales, assist with execution
• Manage public relations, media outreach, and industry partnerships
• Oversee wine competition strategy, submissions, and results promotion

Shipping & Fulfillment

• Oversee shipping operations and resolve operational issues
• Ensure staff training and alignment with fulfillment processes

Inventory & Systems

• Oversee inventory across all warehouses, including counts and transfers
• Maintain forecasting and inventory tracking systems
• Ensure accurate POS and wine movement documentation

Leadership & Administration

• Lead and mentor Sales, Hospitality, and Marketing teams
• Support HR functions including hiring, training, and performance management
• Approve departmental budgets and expenses
• Participate in Health & Safety and leadership meetings
• Oversee and execute website management, including e-commerce functionality