Domestic Portfolio Manager – BC VQA & Spirits

About Select Wines:

Founded in 1982, Select Wines is one of Canada's leading premium wine agencies, representing some of the world's most respected wineries and beverage producers. With national operations across Canada, we specialize in building brands, creating demand, and delivering best-in-class execution for our supplier partners.

As consumer interest in local wine and premium spirits continues to grow, we are seeking a commercially driven Portfolio Manager to lead the development of our BC VQA and Domestic Spirits portfolio.

The Opportunity:

Reporting to the Vice President of Marketing, the Domestic Portfolio Manager – BC VQA & Spirits is responsible for the strategic direction, commercial performance, and growth of a portfolio of leading Canadian wine and spirits brands.

Working closely with suppliers, sales teams, key customers, and internal stakeholders, this individual will develop business plans, identify growth opportunities, manage supplier relationships, and execute initiatives that drive distribution, visibility, and sales performance across Canada.

Key Responsibilities:

Portfolio & Supplier Management

• Lead the strategic planning and execution of assigned BC VQA and domestic spirits suppliers.
• Develop annual business plans, growth strategies, forecasts, and performance targets.
• Act as the primary contact for suppliers and lead regular business reviews.
• Manage supplier budgets, investments, and resource allocation.
• Coordinate supplier visits, customer meetings, and market tours.

Commercial Development

• Analyze sales, distribution, pricing, and market trends to identify growth opportunities.
• Prepare forecasts, business reviews, and performance reports.
• Support liquor board submissions, tenders, registrations, and key customer presentations.
• Partner with Sales and Key Account teams to increase distribution and execution across all channels.
• Identify opportunities for innovation, portfolio expansion, and market development.

Marketing & Activation

• Work with Trade Marketing to develop and execute consumer and trade programs.
• Support events, tastings, educational initiatives, and supplier activations.
• Evaluate program effectiveness and provide recommendations.

Cross-Functional Leadership

• Collaborate with Sales, Marketing, Operations, Finance, and Customer Service teams to ensure successful execution.
• Support inventory planning, forecasting, and issue resolution.
• Contribute to strategic projects and broader portfolio initiatives.

If you are passionate about wine, spirits, and building brands, we would love to hear from you.

Please forward your resume and cover letter to: pashmchi@selectwines.ca