General Manager

Peak Cellars

Location

Lake Country, British Columbia

Salary

$90,000 - $120,000 per year

Job Type

Full Time

Job Overview

Position Title: General Manager

Location: Peak Cellars, 2290 Goldie Road, Lake Country, BC

Employment Type: Full-Time, Permanent

Position Summary

Peak Cellars is seeking an experienced and inspiring General Manager to lead all aspects of our hospitality, food & beverage, retail, and guest experience operations. Peak Cellars is one of the Okanagan’s premier winery destinations. The General Manager is responsible for delivering a world-class guest experience, leading a high-performing year-round and seasonal team, and driving the commercial performance of the property in close partnership with senior leadership of O’Rourke Family Vineyards.

Key Responsibilities

Operations & Guest Experience

•     Provide overall leadership and day-to-day management of the Peak Cellars property, including the Tasting Bar, Garden Bistro, retail wine shop, and event spaces.

•     Champion service standards that consistently exceed guest expectations and reflect the Peak Cellars brand.

•     Oversee scheduling, staffing levels, and operational flow to align with reservations, peak season demand, and special events.

•     Resolve guest concerns promptly and professionally, turning service recoveries into loyalty-building moments.

Food & Beverage Leadership

•     Oversee the Garden Bistro in partnership with the Executive Chef, ensuring quality, consistency, and profitability across lunch, dinner, and seasonal service.

•     Maintain a strong farm-to-table connection with the on-site organic garden and trusted local suppliers.

•     Lead menu, beverage, and pricing reviews; manage food and beverage cost percentages, labour costs, and inventory controls.

•     Ensure full compliance with BC Liquor and Cannabis Regulation Branch (LCRB) rules, FoodSafe, and Serving It Right standards.

Sales, Marketing & Wine Club

•     Drive revenue growth across tasting experiences, retail wine sales, the Garden Bistro, the Inner Circle Club, and private events.

•     Champion the growth and retention of the Wine Club, ensuring members feel valued and engaged year-round.

•     Collaborate with the marketing team on campaigns, events, and partnerships that strengthen brand awareness and visitation.

•     Build relationships with the Scenic Sip Trail, tour operators, hotels, concierges, and tourism partners across the Okanagan.

Team Leadership & Culture

•     Recruit, train, develop, and retain a strong year-round and seasonal team across hospitality, F&B, and retail.

•     Set clear performance expectations, provide regular coaching and feedback, and conduct performance reviews.

•     Foster a culture of hospitality, accountability, professionalism, and pride in the Peak Cellars brand.

•     Champion workplace health, safety, and inclusion across all departments.

Financial & Strategic Management

•     Monitor revenue, cost of goods, labour, and operating expenses; identify opportunities to improve margin without compromising guest experience.

•     Contribute to long-term planning, capital projects, and growth initiatives across the estate.

•     Provide regular performance reporting and clear, well-reasoned recommendations to senior leadership.

Compliance & Risk

•     Ensure full compliance with BC Employment Standards, Occupational Health and Safety, WorkSafeBC, LCRB, food safety, and accessibility requirements.

•     Maintain robust opening, closing, cash-handling, and incident-reporting procedures.

•     Support emergency preparedness and response across the property, in line with estate-wide protocols.

Requirements

Qualifications

Experience

•     Minimum 5–7 years of progressive leadership experience in winery, restaurant, resort, or premium hospitality operations, with at least 3 years in a senior management role.

•     Proven track record managing multi-unit or multi-department operations (tasting room, restaurant, retail, events) is strongly preferred.

•     Demonstrated experience leading teams of 30+ across peak operating periods.

•     Strong understanding of BC wine, hospitality, and tourism markets is a significant asset.

Skills and Requirements

•     Excellent leadership, communication, and interpersonal skills, with the presence to host VIP and trade guests.

•     Strong financial acumen, with experience owning a P&L, budgets, forecasting, and labour and cost controls.

•     Working knowledge of point-of-sale, reservation, and wine club platforms (e.g., Tock, Commerce7, or equivalent).

•     Sound judgment, problem-solving ability, and composure under pressure during peak service.

•     Valid Class 5 BC driver’s license.

•     Serving It Right and FoodSafe certification (or willingness to obtain prior to start).

•     WSET Level 2 or equivalent wine education preferred; deeper wine knowledge considered a strong asset.

•     Flexible schedule, including weekends, evenings, and statutory holidays during peak season.

Key Competencies

•     Hospitality-first mindset and unwavering attention to guest experience.

•     Inspiring, hands-on leader who develops people and builds strong teams.

•     Commercially minded, with a structured approach to revenue, cost, and margin.

•     Brand steward who represents Peak Cellars with professionalism.

•     Calm, decisive, and solutions-focused under pressure.

Work Environment

•     On-site role at the Peak Cellars estate in Lake Country, BC; significant time spent on the floor across the tasting room, bistro, and grounds.

•     Combination of office, indoor hospitality, and outdoor environments, including some exposure to weather during events and outdoor service.

•     Active role that includes walking the property, climbing stairs, and occasional lifting (up to 50 lbs).

•     Schedule includes weekends, evenings, and statutory holidays during peak season; a more balanced cadence in the off-season.

Compensation

Compensation and Perks

•     Base Salary of 90-120k based on experience.

•     Extended health and dental benefits.

•     employee discounts across our restaurants and properties.

•     Professional development support, including wine education (e.g., WSET).

How to Apply

How to Apply

We'd love to hear from you. Please send your resume, a brief introduction, and any relevant menu samples or portfolio to: ian.scromeda@peakcellars.com 

O'Rourke Family Vineyards adheres to employment equity and equal opportunity programs and encourages all candidates to apply. We would like to thank all applicants for submitting their resume; however, only those selected for an interview will be contacted.

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