Hospitality Manager

Vasanti Estate Winery — Oliver, BC

Reports to: Director of Operations / Ownership

Compensation: $60,000 annually + full benefits (extended health & dental) + KPI/sales-based incentives

Status: Full-time, salaried. Hours follow winery/seasonal operating hours, including weekends and peak periods.

Start Date: We are looking for someone to join us mid-January to early February 2027.

Interview Period: Interviews begin in December and January.

About the Role

The Hospitality Manager leads the guest-facing heart of Vasanti Estate Winery — our tasting room, retail, events, and wine club experience. This is a hands-on leadership role for someone who can drive revenue, deliver exceptional hospitality, build and develop a strong team, and make every guest and club member feel like part of the family. You’ll own the day-to-day of the tasting room while also managing the wine club experience, including shipments.

Key Responsibilities

Revenue & Retail Leadership

• Lead the development and execution of revenue-driving strategies for retail, tour, and experience operations to strengthen the brand and hit financial goals.
• Formulate and implement business strategies to meet and exceed financial targets for retail operations, including:
• Overseeing gross margin, operating expenses, and revenue/labour costs through optimal staffing and scheduling, and managing to budget.
• Attaining annual revenue goals across wine sales, wine club memberships, accessories, and experiential offerings — including building supportive incentive programs.
• Managing all cash handling and financial transactions.
• Conduct industry and consumer-trend analysis to uncover new revenue opportunities.
• Address guest concerns promptly, maximizing satisfaction and revenue per transaction through strategic upselling.

Guest Experience

• Deliver high-quality guest experiences by personally leading wine tastings, sharing in-depth wine knowledge, and holding the highest service standards.
• Spearhead exceptional wine experiences across the property, including VIP hosting and continuous review of offerings to grow revenue and satisfaction.
• Uphold the tasting room’s cleanliness and presentation as a welcoming, premium environment.

Wine Club Management

• Own the wine club member experience end to end — recruitment, retention, engagement, and service standards.
• Manage all aspects of wine club shipments, including planning, coordination, fulfillment, and accurate, on-time execution each release.
• Maintain strong member relationships to minimize churn and build long-term loyalty.
• Lead club communications, member events, and exclusive tastings.

Inventory Management & Audits

• Own inventory management across the tasting room and retail — receiving, stock levels, product transfers, and ongoing reconciliation.
• Conduct regular inventory counts and audits, investigate and resolve variances, and report results to ownership.
• Maintain accurate inventory records and ensure stock controls protect against loss and shrinkage.
• Coordinate finished-goods allocations across tasting room, wine club, and other channels in line with ownership direction.

Team Leadership, Onboarding & Training

• Own hiring and onboarding for the tasting room and seasonal team — recruiting, welcoming, and setting up new team members for success from day one.
• Design and deliver training and ongoing development, including wine and product knowledge, service standards, and sales technique, so the team is confident and consistent.
• Coach, mentor, and conduct performance evaluations; engage the HR consultant for performance management when needed.
• Provide daily managerial leadership: opening/closing operations, overseeing staff duties, and running weekly hospitality team meetings.
• Foster a culture of teamwork, growth, and exceptional service.
• Prepare and submit payroll inputs to the bookkeeper — timesheets, tip pool calculations, and new-hire/termination records — accurately and on schedule each pay period.
• Oversee maintenance/replacement of retail equipment and fixtures.

Marketing & Events

• Implement marketing strategies and organize in-store events to drive sales, build awareness, and attract new visitors.
• Capture imagery/video for the winery’s social media, and collaborate with the Marketing Manager to grow visitor traffic.
• Plan and facilitate off-site tasting events with ownership.

Operations & Compliance

• Ensure operational excellence across all areas, including strict regulatory compliance and prudent financial oversight.
• Focus across the retail store, tasting/experience areas, group functions, and events — onsite and at occasional offsite locations.