On-Premise Territory Manager – Western GTA

Why Lifford Cellars

Lifford Cellars is one of Ontario’s most respected wine and spirits agencies, with more than 40 years of experience building premium brands in the market. As one of the province’s leading consignment wine agencies, Lifford represents a carefully curated portfolio of world-class producers, balancing iconic global wineries with exciting emerging estates from around the world.

As part of the Select Wines Group, our team benefits from the strength of a national organization with exceptional depth across wine, spirits, and premium beverage alcohol. Our sales teams are supported with best-in-class portfolios, strong supplier partnerships, ongoing education, and a collaborative, high-performance culture.

We are deeply connected to Ontario’s restaurant and hospitality community and are proud of the reputation we have built for professionalism, strong relationships, and execution in market.

This is an opportunity to join a passionate, ambitious team and represent some of the most exciting wines in the industry.

The Role:

We are looking for a full-time, permanent On-Premise Territory Manager to join our Ontario team, covering the Western GTA.

This is a role for someone who is passionate about wine, highly motivated, and hungry to grow business. We are looking for a strong salesperson and relationship builder who enjoys being out in market, prospecting new accounts, opening doors, and building long-term partnerships within the hospitality industry.

The successful candidate will be a natural communicator and storyteller with the ability to confidently present and sell wines across a broad range of styles, regions, and price points. You will work closely with restaurants, sommeliers, bars, hotels, and hospitality groups to grow distribution and drive sales within your territory.

If you are energetic, commercially minded, and thrive in a fast-paced sales environment, we would love to hear from you.

Key Responsibilities:

• Develop and execute territory sales plans to achieve and exceed sales targets
• Prospect and secure new business opportunities within the on-premise channel
• Build and maintain strong relationships with restaurant, bar, and hospitality customers
• Present and sell wines from our portfolio through tastings, staff training, and customer meetings
• Identify opportunities for menu placements, features, and promotional activity
• Deliver a high level of customer service through regular communication, follow-through, and attention to detail
• Attend trade tastings, supplier visits, industry events, and customer activations as required
• Maintain strong product knowledge and continue wine education development
• Collaborate closely with internal teams to support execution and customer success
• Other responsibilities as assigned

Benefits:

• Dental care
• Disability insurance
• Extended health care
• Paid time off
• Vision care
• Work from home

Work Location: Hybrid remote in Greater Toronto Area, ON