Sales and Marketing Manager

At Maverick Estate Winery, we know that wine is an investment in living: love, life and good humour in bottled form. We are Mavericks uncompromising in our pursuit and unrestrained in our enjoyment of exceptional wine. We make iconic, award-winning wines  full of flavour and complexity. Be a part of this delicious revolution.

Maverick Estate Winery is a privately owned winery and vineyard nestled in the heart of Oliver, BC. We’re looking for a dynamic and strategic Sales and Marketing Manager to lead the next phase of our growth building brand visibility, deepening customer engagement, and turning creative marketing strategies into sustainable sales success across all channels.

In this pivotal leadership role, you’ll be the driving force behind elevating Maverick’s brand presence through impactful marketing campaigns, enhanced PR and media outreach, and a compelling digital and social media strategy. You bring a collaborative spirit, a creative mindset, and the confidence to lead bold initiatives that make a measurable impact.

The ideal candidate is an experienced sales and marketing professional with a deep understanding of the wine industry, outstanding interpersonal skills, and a proven track record of leading teams, forging strong partnerships, and delivering results. You’ll oversee all marketing functions, strengthen key relationships, and align internal teams to create a seamless, vineyard-to-glass brand experience.

You’ll also directly manage the Hospitality Manager and work closely with the Winemaker and seasonal tasting room staff to deliver unforgettable customer experiences building loyalty and growing the Maverick community both onsite and beyond.

Key Responsibilities:

Marketing & Brand Strategy

• Lead the development and execution of an integrated marketing strategy to strengthen brand visibility, drive traffic to the tasting room, and grow the Wine Club. 
• Engage and manage external marketing partners, such as PR firms and creative agencies to amplify Maverick’s brand presence
• Enhance digital marketing efforts, including social media campaigns, email marketing, SEO, and paid media to build brand awareness and customer engagement.
• Plan and execute strategic marketing events (on-site and off-site) that generate media attention, build relationships, and drive customer acquisition.
• Oversee the creation and execution of compelling content and storytelling to reinforce Maverick’s premium positioning.
• Work closely with the Winemaker and internal team to ensure all brand communications align with Maverick’s values and quality.
  

Sales & Strategic Growth

• Translate marketing momentum into sales strategies that increase revenue across direct-to-consumer (DTC), Wine Club, and wholesale channels.
• Develop scalable processes that improve customer retention, loyalty, and Wine Club member engagement.
• Lead pricing strategies and set realistic, data-driven sales goals in collaboration with the CFO.
• Create and manage the annual sales and marketing plan, including budget, promotions, KPIs, and performance tracking.
• Support agent/distributor channels through strategic promotions, training materials, and sales tools.
• Build and maintain key relationships within the wine, hospitality, and tourism industries to drive partnerships and exposure.
• Represent Maverick Estate Winery at industry events and forums to build visibility and stay current with market trends.
  

Leadership & Team Management

• Oversee the Hospitality Manager and seasonal tasting room team to ensure exceptional guest experiences.
• Foster a positive, high-performance team culture rooted in collaboration, creativity, and accountability.
• Provide guidance to internal staff and external partners on marketing and sales initiatives.
• Ensure smooth vineyard-to-glass operations that support both customer satisfaction and business objectives.
  

Reporting & Analytics

• Analyze marketing and sales data to evaluate performance, inform decisions, and refine strategies.
• Provide monthly reports to the CFO and Board on sales results, marketing campaigns, budget performance, and key initiatives.