Tasting Room Manager

Objective:

To lead the day-to-day front-of-house operations of Shale Ridge’s Tasting Room with excellence in guest experience, team leadership, and inventory oversight. This role requires strong sales skills, a passion for hospitality, and preferably industry experience in wine, cider, or premium food and beverage environments.

 

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Key Responsibilities

1. Leadership & Team Management

• Serve as the primary leader in the Tasting Room, supporting the General Manager and stepping in during their absence.
  
  

• Lead front-line staff by setting a strong example in professionalism, salesmanship, and service standards.
  
  

• Handle real-time guest concerns, ensuring any issues are resolved with care and efficiency.
  
  

• Support hiring, onboarding, and ongoing training of staff.
  
  

• Send weekly communications via Slack to keep the team informed (especially during peak season).
  
  

• Encourage a positive, high-performing team culture through coaching, recognition, and accountability.
  
  

2. Sales Focus & Guest Experience

• Promote and drive retail, wine/cider club signups, and upsells by coaching staff and leading by example.
  
  

• Track and analyze key sales performance indicators and support the team in reaching set targets.
  
  

• Work collaboratively to implement sales campaigns or specials and ensure the team is aligned.
  
  

• Provide staff with tools, scripts, and incentives to maximize guest spend and satisfaction.
  
  

3. Inventory & Vendor Management

• Manage and optimize vendor relationships and order supplies (using platforms like Amazon and preferred vendors).
  
  

• Maintain accurate and organized inventory systems for food, beverage, cleaning, and retail supplies.
  
  

• Oversee cost of goods sold (COGS) reporting and work closely with leadership to ensure profitability.
  
  

• Monitor ingredient and product quality; log and follow up on any discrepancies.
  
  

• Use Shopify and eventually Commerce7 to adjust inventory and manage digital tracking systems.
  
  

4. Menu, Product & Operational Support

• Collaborate with ownership and GM on menu updates and product selection.
  
  

• Source specialty items as needed for seasonal launches or limited offerings.
  
  

• Monitor service flow and ensure the tasting room and kitchen operate smoothly during high-volume times.
  
  

• Lead the team in using Jolt checklists and TouchBistro to maintain service and cleanliness standards.
  
  

• Maintain accurate digital menus, staff profiles, and table configurations in TouchBistro.
  
  

 

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Qualifications

• 2+ years in a hospitality or tasting room leadership role (wine/cider industry 

• preferred)
  
  

• Strong sales acumen and comfort setting and reaching revenue goals
  
  

• Excellent communication and leadership skills
  
  

• Organized, solution-oriented, and calm under pressure

• Tech-savvy with experience using platforms like Shopify, Commerce 7, Slack, and inventory software